Right after researching and considering the probabilities for numerous new businesses, Kawakami chose motorcycles for many reasons. One particular was making effective use on the machining tools owned by Nippon Gakki. Through WWII, the company had created and manufactured aircraft propellers, however the machinery were confiscated through the Profession Forces after the war and remaining dormant, so Placing the tools to peacetime use was just one motivating factor.
For a company with a long history and 1 that was growing by leaps and bounds even for the time, the question on many people's minds was, "Why would a musical instrument company enter the motorcycle business?" This thirty day period, we introduce the background to that selection and our founder, KAWAKAMI, Genichi.
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When Nippon Gakki to start with entered the motorcycle business, there was both equally surprise and disappointment. We have statements on document of how fifties Japan reacted on the news: "A musical instrument maker built a motorcycle? Does the exhaust sing do, re, mi, fa?" "Your fingers are clean when you Enjoy the piano, so why would you go and acquire all of them dirty with oil?
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The YA-1 was officially introduced in January 1955, but Yamaha Motor alone was founded on July one that exact year by spinning from the motorcycle divisions at Nippon Gakki and making a new, independent company. In its start year, Yamaha Motor dominated the highest spots in Japan's biggest races, and In spite of remaining Amongst the newest motorcycle manufacturers, the company's name and standing quickly unfold across the nation.
Also, Japan's vehicle licensing system was undergoing transformative changes within the time, and desire for motorcycles as a means of transportation was envisioned to increase.
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Determined by that perception, he decided to enter the motorcycle business as a different enterprise alongside the company's musical instruments.
We market new businesses that use mobility so that you can boost people's quality of life and lead to resolving social issues.
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The 2-tone maroon and ivory coloring was another defining trait from the YA-one. In the time, most motorcycles in Japan were being utility-focused and transported people and goods, so dark colors that hid dirt ended up mainstream.
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Therefore the trim chassis and bright colors with the YA-one greatly contrasted with the colorless cityscapes that still bore the scars of war, earning it the nickname Akatombo ("red dragonfly").
Relatively, the company established its sights over the world, with Kawakami declaring, "It's not a product if it's not world-class," and "If you are going to carry out anything, be the best." It marked the beginning of the challenge by a fledgling new business holding great ambitions and its eyes to the world stage.
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